Branding for People Experience
Role
Graphic Designer, Content Strategist, Video Editor, Motion Designer, Photographer
Project Type
Branding, Graphic Design, Content Strategy, Marketing, UX Research, Motion design, Strategy, Talent Branding
Timeline
September 2023 - Present
Tools
Adobe Creative Suite — After Effects, Illustrator, Photoshop,
Microsoft Office — Excel, Powerpoint, Outlook, Teams
CapCut
This is an overview of some of the projects I have been working on as a Branding Intern on the Talent Acquisition team of the PX department at Sony Music. I aid in celebrating current employees and attracting potential talent through strategic branding and content ideation to illustrate Sony Music as a destination employer.
Internal Collateral
Documents and banners were designed according to brand guidelines,
educating employees on opportunities within the company.
Fall 2023 Intern Recap
The Fall 2023 Intern Recap was proposed to the Talent Acquisition and Learning & Development department of PX, including the Early Careers team, with the guidance of my supervisor, Lewis Calem. I developed a communications plan, connected with fellow interns, and produced the final video, which was published across Sony Music and Life at Sony Music social media channels.
Heritage Months
Collaborated with Miko Marfori to design a template for Heritage Months Instagram posts.
Worked with the DE&I and Corporate Communications department to cultivate a personal sense of belonging through the celebration of heritage months, conducting surveys with TAGs (Talent Advisory Groups) and designing social media assets.
Album Covers & Posters
Role
Graphic Designer, Illustrator
Project Type
Branding, Graphic Design, Illustration
Timeline
Ongoing
Tools
Adobe Creative Suite — Illustrator, Photoshop, Blender
Hydro Bottle
Role
UX Researcher, UX Designer, Product Designer, Graphic Designer
Project Type
UX Research, UI/UX Design, Product Design, Graphic Design, 3D Visualization
Timeline
January 2022 - May 2023
Tools
Adobe Creative Suite — After Effects, Illustrator, Photoshop Miro, Milanote, Blender, TinkerCad
I wanted to reimagine water bottles & energy usage through the lens of the United States Environmental Protection Agency’s Net Zero Initiative, enacted by the United Nations Climate Change Conference of the Parties (COP27) of 2022, whose goal is to achieve net-zero emissions by 2050.
The Challenge
The majority of the world’s population still relies on fossil fuels, worsening air pollution.
Despite hydropower being the largest source of renewable energy, no one knows about it nor do they know about ways to implement the technology into daily use. Industry is currently its most common usage without much growth beyond the sector.
Despite hydropower being the largest source of renewable energy, no one knows about it nor do they know about ways to implement the technology into daily use. Industry is currently its most common usage without much growth beyond the sector.
The Solution
Implementing hydropower technology into daily usage by introducing it to people how water is known best.
Target Audience
Interest in sustainability is on the rise among younger consumers, fueling into businesses that are primarily millennial-owned as a result of higher interest in public advocacy for renewable energy usage governmental policies and projects such as the Net Zero Initiative. These targets, an age range of 18 to 44 is already the target demographic for bottled water.
Initial user attraction through aesthetics and personal usability paired with technological efficiency, economic feasibility, and a sense of greater purpose can maintain traction among these target groups.
Initial user attraction through aesthetics and personal usability paired with technological efficiency, economic feasibility, and a sense of greater purpose can maintain traction among these target groups.
A tribute to Lower East Side immigrants
Role
Artist, Graphic Designer
Project Type
Branding, Graphic Design, Architecture
Timeline
November - December 2023
Tools
Adobe Creative Suite — Illustrator, Photoshop
Mural designed for an architectural proposal, a basketball court design for a multi-use public building at Sara D. Roosevelt Park in Lower East Side, highlighting accessibility and civic engagement.
Abstraction of flags from all over the world, tracing back to the specific groups of people that immigrated to the Lower East Side. A bold and powerful composition that dismantles harsh forms to embody rich cultural history.
Planning made simple and fulfilling
Role
UX Researcher, UX Designer, Graphic Designer
Project Type
UI/UX Design, Graphic Design, Icon Illustration
Timeline
January 2022 - May 2023
Tools
Adobe Creative Suite — Adobe Illustrator, Adobe Photoshop,
Figma
What does scheduling look like for lazy dreamers?
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With lifeless and complex charts being the most common way of keeping track of responsibilities, one can get overwhelmed, unmotivated, and lose sight of personal goals.
Personas
Wireframes
