ANIMATION • BRANDING • CREATIVE DIRECTION • GRAPHIC DESIGN • FILM • ILLUSTRATION • MOTION DESIGN • MARKETING • MUSIC • PHOTO • PROJECT MANAGEMENT • STRATEGY • SOCIAL MEDIA • UI/UX • VIDEO •

 

WORK     PLAY

 

Honda x Pratt
“The Future You Wish” 


WORK IN PROGRESS




Role


AI Prompt Engineer, Product Designer, 3D Designer

Project Type


Artificial Intelligence, Design Thinking, UI/UX, Product Design, 3D Modelling, 3D Animation, Graphic Design,... 


Timeline


September 2023 - Present


Tools


Adobe Creative Suite — After Effects, Illustrator, Photoshop, Autodesk Maya, Figma, Chat GPT




Additional Company Collaborators 


Wanted Design, The International Contemporary Furniture Fair (ICFF)





Group Members & Roles 


Mariana Colmenares — Packaging Design

John Lee — AI Imagery 

Rebecca “Love” Park, Logan Shanahan — 3D Modelling & Animation 

Alannah Rainey — Motion Graphics  





Through collaboration in innovative design thinking, AI prompt engineering, and ideation synthesis, we were able to reimagine the future of mobility through the Power of Dreams. We reimagined the future of mobility through 
Chat GPT visualization and storytelling during Honda’s “Future You Wish” workshop, iterating speculative personas, experiences, and designs based on real problems. This was translated into product design and consumer experience, introducing NEXUS, a shoe rethinking mobility through urban electricity and sustainability. A promotional video, 3d model, and box packaging will be showcased at the 2024 ICFF Exhibition on May 19th. 



Promotional Video 


[Text animation coming soon]






An engaging promotional video was created for NEXUS, showcasing the product and highlighting key technological features to be displayed on a 50” x 60” screen.  



Exhibition — Coming Soon


 

Branding for People Experience




Role


Graphic Designer, Content Strategist, Video Editor, Motion Designer,  Photographer

Project Type


Branding, Graphic Design, Content Strategy, Marketing, UX Research, Motion design, Strategy, Talent Branding


Timeline


September 2023 - Present


Tools


Adobe Creative Suite — After Effects, Illustrator, Photoshop,
Microsoft Office — Excel, Powerpoint, Outlook, Teams 
CapCut



This is an overview of some of the projects I have been working on as a Branding Intern on the Talent Acquisition team of the PX department at Sony Music. I aid in celebrating current employees and attracting potential talent through strategic branding and content ideation to illustrate Sony Music as a destination employer. 




Internal Collateral



Documents and banners were designed according to brand guidelines,
educating employees on opportunities within the company.






Fall 2023 Intern Recap





The Fall 2023 Intern Recap was proposed to the Talent Acquisition and Learning & Development department of PX, including the Early Careers team, with the guidance of my supervisor, Lewis Calem. I developed a communications plan,  connected with fellow interns, and produced the final video, which was published across Sony Music and Life at Sony Music social media channels. 




 

Heritage Months 




Collaborated with Miko Marfori to design a template for Heritage Months Instagram posts.


Worked with the DE&I and  Corporate Communications department to cultivate a personal sense of belonging through the celebration of heritage months, conducting surveys with TAGs (Talent Advisory Groups) and designing social media assets.



Album Covers & Posters




Role


Graphic Designer, Illustrator


Project Type


Branding, Graphic Design, Illustration


Timeline


Ongoing

Tools


Adobe Creative Suite — Illustrator, Photoshop, Blender




 

Hydro Bottle 



Role


UX Researcher, UX Designer, Product Designer, Graphic Designer


Project Type


UX Research, UI/UX Design, Product Design, Graphic Design, 3D Visualization


Timeline


January 2022 - May 2023


Tools


Adobe Creative Suite — After Effects, Illustrator, Photoshop Miro, Milanote, Blender, TinkerCad




I wanted to reimagine water bottles & energy usage through the lens of the United States Environmental Protection Agency’s Net Zero Initiative, enacted by the United Nations Climate Change Conference of the Parties (COP27) of 2022, whose goal is to achieve net-zero emissions by 2050.




The Challenge

The majority of the world’s population still relies on fossil fuels, worsening air pollution. 

Despite hydropower being the largest source of renewable energy, no one knows about it nor do they know about ways to implement the technology into daily use. Industry is currently its most common usage without much growth beyond the sector. 

The Solution

Implementing hydropower technology into daily usage by introducing it to people how water is known best.







Target Audience

Interest in sustainability is on the rise among younger consumers, fueling into businesses that are primarily millennial-owned as a result of higher interest in public advocacy for renewable energy usage governmental policies and projects such as the Net Zero Initiative. These targets, an age range of 18 to 44 is already the target demographic for bottled water.

Initial user attraction through aesthetics and personal usability paired with technological efficiency, economic feasibility, and a sense of greater purpose can maintain traction among these target groups.


A tribute to Lower East Side immigrants




Role


Artist, Graphic Designer


Project Type


Branding, Graphic Design, Architecture


Timeline


November - December 2023

Tools


Adobe Creative Suite — Illustrator, Photoshop


Mural designed for an architectural proposal, a basketball court design for a multi-use public building at Sara D. Roosevelt Park in Lower East Side, highlighting accessibility and civic engagement.



 

Abstraction of flags from all over the world, tracing back to the specific groups of people that immigrated to the Lower East Side. A bold and powerful composition that dismantles harsh forms to embody rich cultural history.




© Rebecca Love Park Design

rebeccalovepark@gmail.com